Targeting is about focusing your site on a particular group of people, what they’re interested in, and solving their problems.
Those are the people who will be your audience, your fans, your members — and your customers.
Targeting is about being yourself and finding your tribe.
By targeting, you make sure that your site is appealing to the people that you want to reach — and isn’t attracting other random people that aren’t part of your tribe.
Targeting usually starts with making everything on your site about one topic, or just a few related sub-topics — but not branching out into too many sub-topics can be a real challenge.
Let’s learn more about targeting…
For many people it’s hard to stay cohesive and targeted online, but it’s really important.